Ad Manager: Opportunity Score Now for Google & LinkedIn!
HighLevel's Ad Manager now provides 'Opportunity Scores' for Google and LinkedIn campaigns, offering pre-publish recommendations to optimize your ad setup.
What changed
HighLevel has expanded the 'Opportunity Score' feature within its Ad Manager to now include Google and LinkedIn campaigns, in addition to Meta.
This feature provides a readiness score from 0-100 for your ad campaigns before publishing, categorizing health as Low, Medium, or High.
Recommendations are tailored to each platform, reviewing elements like keywords, audience, budget, creatives, and tracking for Google, and audience targeting, budget, and destination URLs for LinkedIn.
Suggestions are prioritized by potential impact, and you can click them to directly navigate to the relevant campaign section for quick fixes.
Why it matters
This update helps agencies and SaaS entrepreneurs catch potential campaign setup issues early, reducing guesswork and improving campaign configuration before launch.
It provides an additional layer of validation, ensuring your campaigns are better optimized from the start, potentially leading to better ad performance.
How to use it
When creating or editing a Google, LinkedIn, or Meta campaign in Ad Manager, complete your setup.
Navigate to the 'Review' screen and open the 'Opportunity Score' panel.
Review your overall score and the individual recommendations provided.
Click on any suggested action to go directly to the campaign setting that needs adjustment, make improvements, and then re-check your updated score before publishing.
Source: Official HighLevel announcement